The first Metaverse
beauty complex
in Israel – L’Oreal

The L’Oreal beauty brand is an innovative company in
a very competitive market.

The first Metaverse
beauty complex
in Israel – L’Oreal

The L’Oreal beauty brand is an innovative company in
a very competitive market.

7.5 M+

exposures to the move

2.6 M+

uniques

44 K+

clicks on ads before the conference

2100+

entrances to the complex

7.5 M+

exposures to the move

2.6 M+

uniques

44 K+

clicks on ads before the conference

2100+

entrances to the complex

MISSION

To create a technological ecosystem

To create a technological ecosystem within the Metaverse and build a virtual digital complex that made L’Oreal’s beauty-tech tools accessible to consumers. 

The Metaverse complex included innovative complexes, and it was launched live as a virtual conference for the first tie in Israel on Spatial and dealt with the most futuristic questions and topics. 

MISSION

To create a technological ecosystem

To create a technological ecosystem within the Metaverse and build a virtual digital complex that made L’Oreal’s beauty-tech tools accessible to consumers. 

The Metaverse complex included innovative complexes, and it was launched live as a virtual conference for the first tie in Israel on Spatial and dealt with the most futuristic questions and topics. 

RESULTS

Who attended the event?

Top stars and Influencers were allowed to explore L’Oreal’s most advanced beauty tools – within the virtual complex itself. 

After the event was over, the complex was made accessible to the public.  

 

More than 30,000 spectators watched the event live on Facebook and were able to join later on.




RESULTS

Who attended the event?

Top stars and Influencers were allowed to explore L’Oreal’s most advanced beauty tools – within the virtual complex itself. 

After the event was over, the complex was made accessible to the public.  

More than 30,000 spectators watched the event live on Facebook and were able to join later on.

NEWS

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NEWS

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GALLERY

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