The first Metaverse
live concert 
in Israel – Asaf Amdurski

We were tasked with building a suitable solution for one of the biggest musical stars in Israel,  and one of the most iconic alcoholic brands in the world

The first Metaverse
live concert 
in Israel – Asaf Amdurski

We were tasked with building a suitable solution for one of the biggest musical stars in Israel,  and one of the most iconic alcoholic brands in the world

GOAL

Innovate and grow the brand's awareness and PR-worthy events for the brand

The brief did include the brand’s look and feel and further guidelines provided by Mccann Digital. 

The challenge was to make the stage look unique, make the atmosphere and overall virtual world on high-end performance, and let the show’s visitors interact with the artist making the audio pristine and see that the habitat would not collapse during the live preference.



GOAL

Innovate and grow the brand's awareness and PR-worthy events for the brand

The brief did include the brand’s look and feel and further guidelines provided by Mccann Digital. 

The challenge was to make the stage look unique, make the atmosphere and overall virtual world on high-end performance, and let the show’s visitors interact with the artist making the audio pristine and see that the habitat would not collapse during the live preference.



TOOLS

What we used to create the event?

We accomplished integrating AI and other technical solutions to maximize the experience as best as possible for PC, VR, and Mobile users. 

The performing artist was moving as an avatar in real-time using a combination of VR and pc mechanics 

Furthermore, we did integrate music and AI video in real-time, interactive Facebook broadcasting, and live chat with the audience from all platforms.

TOOLS

What we used to create the event?

We accomplished integrating AI and other technical solutions to maximize the experience as best as possible for PC, VR, and Mobile users. 

The performing artist was moving as an avatar in real-time using a combination of VR and pc mechanics 

 

Furthermore, we did integrate music and AI video in real-time, interactive Facebook broadcasting, and live chat with the audience from all platforms.




RESULTS

What Have We Achieved?

We built two separate worlds:

A Lobby and The stage area. Up to 50 people were live in the event itself, and watching live was a couple of thousands for the live broadcast.

6 songs & 3 stages

The artist performed 6 songs, on 6 different backgrounds and videos, on 3 separate stages.

People could dance, talk and move around

With the artist's avatar ivn real-time, and just watch him on a green screen or pre-recorded animations. Afterwards we moved to the lobby where people can meet the artist and hang out with him.

1000+ visitors

More than 1000 people did visit the stage and world after the event itself to learn more about the brand, cocktails makin', and history.

RESULTS

What Have We Achieved?

We built two separate worlds:

A Lobby and The stage area. Up to 50 people were live in the event itself, and watching live was a couple of thousands for the live broadcast.

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The artist performed 6 songs, on 6 different backgrounds and videos, on 3 separate stages.

People could dance, talk and move around

With the artist's avatar ivn real-time, and just watch him on a green screen or pre-recorded animations. Afterwards we moved to the lobby where people can meet the artist and hang out with him.

Lorem Ipsum

More than 1000 people did visit the stage and world after the event itself to learn more about the brand, cocktails makin', and history.

RESULTS

What Have We Achieved?

We built two separate worlds:

A Lobby and The stage area. Up to 50 people were live in the event itself, and watching live was a couple of thousands for the live broadcast.

6 songs & 3 stages

The artist performed 6 songs, on 6 different backgrounds and videos, on 3 separate stages.

People could dance, talk and move around

With the artist's avatar ivn real-time, and just watch him on a green screen or pre-recorded animations. Afterwards we moved to the lobby where people can meet the artist and hang out with him.

1000+ visitors

More than 1000 people did visit the stage and world after the event itself to learn more about the brand, cocktails makin', and history.

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